Privacy policy

Twinkle Toes Privacy Policy

Last updated: 9 August 2026

Twinkle Toes respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, create an account, place an order, purchase or send a gift, join our loyalty program, contact customer service, or interact with our online services.

Twinkle Toes is operated by Rayman Company, located at New Cairo, Cairo, Egypt.

For privacy-related questions, contact us at:

Email: info@twinkletoes.net
Telephone/WhatsApp: +20 106 983 3999

1. Information we collect

Depending on how you use our services, we may collect:

Contact and identity information

  • Full name
  • Email address
  • Telephone number
  • Billing and delivery addresses
  • Customer-account information
  • Preferred language and communication preferences

Order and transaction information

  • Products purchased
  • Selected sizes, ages, colors, and quantities
  • Order value
  • Delivery instructions
  • Payment status and payment method
  • Returns, exchanges, cancellations, and customer-service history

Twinkle Toes does not directly store full payment-card details. Payment information is handled by Shopify and the payment providers available at checkout.

Gift-order information

When an order is being sent as a gift, we may collect:

  • Recipient’s full name
  • Telephone number
  • Email address
  • Delivery address
  • Occasion
  • Preferred delivery date
  • Gift message
  • Sender’s name
  • Packaging and invoice preferences

The purchaser is responsible for ensuring that they are permitted to provide the recipient’s information to us.

Gift-recipient information is used only to prepare, deliver, and provide support for the gift unless the recipient separately chooses to receive marketing messages.

Loyalty and account information

When loyalty services are activated, we may collect or generate:

  • Loyalty membership status
  • Points earned and redeemed
  • Referral activity
  • Rewards and tier information
  • Birthday information, when voluntarily provided
  • Purchase and reward history

Guest purchases may be associated with a customer record using the email address supplied at checkout. A customer may need to sign in with the same email address to view or redeem rewards.

My Little Ones information

Parents or legal guardians may optionally provide information such as:

  • Child’s nickname
  • Birthday or age group
  • Gender
  • Clothing or sock size
  • Preferred colors
  • Preferred product categories

This information is intended to help provide suitable product suggestions and personalized shopping services. It must be provided only by a parent, guardian, or other authorized adult.

Providing this information is optional, and customers may request its correction or deletion.

Communications

We may collect information contained in:

  • Email messages
  • WhatsApp conversations
  • Live-chat conversations
  • Social-media messages
  • Product reviews
  • Support requests and complaints

Some customer-service responses may be assisted by automated or artificial-intelligence tools. Important order, refund, exchange, or legal decisions remain subject to human review where appropriate.

Technical and browsing information

We may automatically collect:

  • IP address
  • Device and browser type
  • Operating system
  • Pages viewed
  • Products viewed
  • Search terms
  • Cart activity
  • Referral source
  • Approximate location
  • Website interaction and performance data
  • Cookie and similar-technology identifiers

2. How we use personal information

We may use personal information to:

  • Process, confirm, and deliver orders
  • Contact customers regarding purchases
  • Process gift cards and gift orders
  • Verify delivery and billing information
  • Manage customer accounts and saved addresses
  • Provide loyalty points, rewards, and referrals
  • Handle cancellations, exchanges, defects, and complaints
  • Provide customer support
  • Detect fraud, misuse, or security incidents
  • Maintain accounting and transaction records
  • Improve our products, website, and customer experience
  • Personalize product suggestions
  • Measure website and marketing performance
  • Send promotional communications where the customer has provided the required permission
  • Comply with legal, tax, accounting, and regulatory obligations
  • Establish, exercise, or defend legal claims

We process personal information only where there is an appropriate reason, such as fulfilling an order, complying with legal obligations, protecting legitimate business interests, or obtaining consent where required.

3. Marketing communications

Customers may choose whether to receive promotional communications.

Depending on the permissions provided, we may send promotions through:

  • Email
  • SMS
  • WhatsApp
  • Social-media platforms

Order confirmations, delivery updates, security messages, and customer-service communications are transactional and may still be sent when necessary to complete or support an order.

Customers may withdraw marketing permission at any time by:

  • Using the unsubscribe option in an email
  • Changing marketing preferences in their customer account
  • Replying to a message where supported
  • Contacting Twinkle Toes customer service

Withdrawing marketing permission does not affect lawful processing that occurred before the withdrawal.

4. Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • Keep the shopping cart working
  • Remember customer preferences
  • Support sign-in and checkout
  • Prevent fraud
  • Analyze website performance
  • Measure advertising effectiveness
  • Personalize content and product recommendations

Some cookies are necessary for the website to function. Other analytics or advertising technologies may depend on the customer’s location, consent choices, and browser settings.

Customers can manage available privacy choices through the website’s cookie or privacy settings and through their browser. Disabling essential cookies may prevent parts of the website, cart, account, or checkout from working correctly.

5. How we share information

We do not sell or rent personal information for money.

We may share necessary information with service providers that help us operate the business, including:

  • Shopify
  • Payment processors
  • Courier and delivery companies
  • Warehousing and fulfilment providers
  • Customer-service and chat platforms
  • Email, SMS, and WhatsApp service providers
  • Loyalty, referral, review, wishlist, and back-in-stock applications
  • Analytics and advertising providers
  • Accounting, legal, technology, and fraud-prevention providers
  • Government, regulatory, or law-enforcement authorities where legally required

Each provider receives only the information reasonably required to perform its services and handles data under its own legal and security obligations.

6. International data processing

Shopify and some service providers may process or store information outside Egypt.

Where personal information is transferred internationally, we take reasonable steps to use service providers and arrangements intended to provide appropriate protection in accordance with applicable requirements.

7. Data retention

We retain information only for as long as reasonably necessary for the purpose for which it was collected, including:

  • Completing and supporting orders
  • Operating customer accounts and loyalty services
  • Meeting tax, accounting, and legal obligations
  • Managing disputes, returns, exchanges, and complaints
  • Detecting fraud and protecting the business
  • Maintaining evidence of customer consent and communications

Retention periods may differ depending on the type of information and applicable requirements.

When information is no longer required, we may delete, anonymize, or securely archive it.

8. Data security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from:

  • Unauthorized access
  • Loss
  • Misuse
  • Alteration
  • Disclosure
  • Destruction

These safeguards may include access controls, secure service providers, encryption where supported, account authentication, and staff-access restrictions.

No website, transmission method, or storage system can be guaranteed to be completely secure.

9. Customer rights

Subject to applicable law, customers may request to:

  • Access personal information held about them
  • Correct inaccurate or incomplete information
  • Update account and address information
  • Withdraw marketing consent
  • Request deletion of eligible information
  • Object to or restrict certain processing
  • Ask how their information is being used
  • Request a copy of eligible information
  • Submit a privacy complaint

Some information may need to be retained for legal, tax, accounting, fraud-prevention, contractual, or dispute-management reasons.

To make a request, contact info@twinkletoes.net. We may need to verify the requester’s identity before completing the request.

10. Children’s privacy

Twinkle Toes sells products for babies and children, but the website, customer accounts, checkout, and loyalty program are intended for adults.

We do not knowingly request personal information directly from children.

Optional child-profile information must be submitted only by a parent, guardian, or authorized adult. We do not use a child’s information to contact the child directly or send marketing communications to the child.

A parent or guardian may contact us to request review, correction, or deletion of child-related information.

11. Customer accounts

Customers may use Shopify Customer Accounts to:

  • Edit contact information
  • View order history
  • Manage saved addresses
  • Review account information
  • Manage marketing preferences
  • Access loyalty features after they are activated

Customer sign-in may use email verification codes or other Shopify-supported authentication methods.

Customers are responsible for protecting access to their email account and devices.

12. Third-party websites and services

Our website may contain links to social-media platforms, payment providers, courier services, maps, or other third-party websites.

These third parties operate under their own privacy policies. Twinkle Toes is not responsible for the content, security, or privacy practices of independently operated third-party services.

13. Changes to this Privacy Policy

We may update this Privacy Policy when our services, technologies, legal obligations, or business practices change.

The updated version will be posted on this page with a revised “Last updated” date. Material changes may also be communicated through the website or other appropriate methods.

14. Contact us

For privacy questions, requests, or complaints, contact:

Twinkle Toes
Operated by: Rayman Company
Address: New Cairo, Cairo, Egypt 
Email: info@twinkletoes.net
Telephone/WhatsApp: +20 106 983 3999